Be on vogue! Be Berlin!

The fashion weeks in Paris and New York are all about Dior and Chanel. But here in Berlin, we’re done with the present. We’re making fashion for the future.

Berlin fashion, be en vogue, be Berlin

By:Isabel Da Silva Azevedo

“Berlin is so avant-garde, you really have to be good in order to make it here,” I was told by a designer at a past edition of Berlin Fashion Week. It’s time that international fashionistas showed their avant-garde ideas again to the world; autumn/winter 2015 collections are on show in Berlin through January 23.

For the retailers, designers, trend-seekers, and fashion journalists here, it’s not what’s on the inside that counts: Clothes, shoes and accessories are in the spotlight. For everyone here, crises and wars have ceased to exist, at least for a few days.

And even though the catwalks in Berlin are still unknown territory for the big established labels, we are already one step further here. Berlin is producing trends for your future.

And Chinese designer Yujia Zhai-Petrow knows it. That’s why she created her label 1913 Berlin in Germany’s capital rather than in London, New York or Hong Kong, where her cashmere sports and luxury clothes have already been seen.

“Berlin is definitely the future, because despite the fact that the Germans are known for setting rules, there are no rules whatsoever when it comes to art,” she told me. “Berlin is freedom.”

Did I mention it’s all about the future?

The future just can’t do without the crème de la crème of German designers, so the spotlights are shining this week among others on the decadent lines of Augustin Teboul and on the fluid, laissez faire creations of Kaviar Gauche.

German fashion star Guido Maria Kretschmer, whose dresses hang in the wardrobes of Charlize Theron and Karolina Kurkova, will also present his newest creations on the catwalk. The collection is still a surprise, but we already know that plenty of VIPs will be gracing the front row at the show.

The shoe must go on

After seeing some of the shows, my feeling is that this is the most fantastical Fashion Week yet in Berlin. I felt like the designers were screaming out loud, “Be free!” “Be brave!” “Be daring!” In other words, greet the autumn with an explosion of color, metallic details, romantic satin, unlikely pattern combinations, conspicuous headgear. And all these outfits are paired with the mandatory, indispensable, high-high-high heels.

Berlin wouldn’t be Berlin without its eco buffs. Green fashion is on the menu at the Green Showroom and the Ethical Fashion Show, pointing out that glamour and sustainability don’t have to be a contradiction in terms.

More high-high-high heeled shoes and trendy clothes can be found at the trade shows Premium, Panorama, Show & Order and Bright.

So, what to wear next? Anything – as long as you choose a feel-good-about-myself style and let yourself flow with passion for fashion. Put it out there, like the Berliners do. And above all, dress for the future.

Lavinia Pitu-Schwartz

Previously published on


Categories: life in Berlin

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